Iceni: standing out in search...

Our ICT client Iceni's blog traffic is rocketing thanks to one smart tactic

The challenge: PDF gurus Iceni wanted more traffic - targeting a niche audience of office IT managers and directors.

By partnering with dotSearch they not only ramped up traffic, but multiplied search-driven conversions, too. Here's one of the methods we used...

» The tactic:

We began with a targeted content strategy, including plans to create a compelling blog.

Having implemented this, the next stage was to look for ways to increase click through rates to the blog from search results.

Together, we decided to start with author markup: a relatively easy way to make search results far more enticing, and as a result, boost traffic and potentially influence rankings.

We guided Iceni through the technicalities of the markup. As Google + is related to author markup, we also advised on optimising their profile, alongside overseeing the ongoing blogging strategy.

» The outcome:

Click here to see Iceni standing out in Google results.

As a direct result of the markup:

- Iceni are enjoying a 10% growth in blog visits.

- In addition, this tactic help amplify the author's 'kudos' and the credibility of the blog.

» The success:

This was just one element of a successful partnership between Iceni and dotSearch.

Since we first partnered in July 2011, organic search traffic has become a key driver of conversions, playing a role in almost 40% more conversions than before.

Now around 35% more visitors convert on the site: meaning more data, more sales and more revenue for Iceni.

Want more conversions on your website, too?

Let's talk about ramping up the conversions on your website. Speak to our search consultants today for a no-obligation discussion about how we can make 2012 your best year ever for online-driven growth.

Call 0207 654 8675 today or fill out this quick form »

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Iceni: standing out in search...

Our ICT client Iceni's blog traffic is rocketing thanks to one smart tactic

» The tactic:

» The outcome:

Click here to see Iceni standing out in Google results.

As a direct result of the markup:

- Iceni are enjoying a 10% growth in blog visits.

- In addition, this tactic help amplify the author's 'kudos' and the credibility of the blog.

» The success:

This was just one element of a successful partnership between Iceni and dotSearch.

Since we first partnered in July 2011, organic search traffic has become a key driver of conversions, playing a role in almost 40% more conversions than before.

Now around 35% more visitors convert on the site: meaning more data, more sales and more revenue for Iceni.

Want more conversions on your website, too?

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