» The background
When Steffan's launched their slick new website in 2008 they appointed dotSearch with a brief to create and manage a local search SEO campaign.
The goal was to attract local residents to both the website and to the shop itself
The results of the SEO campaign dotSearch rolled out, far exceeded Steff's initial expectations.
The hugely successful search marketing campaign began to drive online sales through the Steffan's website at an exponential rate.
"We set out to target local search terms, like 'jewellers Northampton'. We were hoping local search would help to increase footfall in our shop and raise our profile locally"
» Their marketing challenge
Taking Steffan's from a local market to the national market meant taking on the big boys – the high street brands and firmly established, nationally targeted websites.
It was a challenge dotSearch were hungry to rise to.
The dotSearch team developed and rolled out a SEO strategy incorporating both SEO and PPC, carefully targeting the key national search terms that Steffan's needed top positions for.
The outcome? By 2009 Steffan's had expanded to become major suppliers of top-end jewellery to consumers up and down the UK, and beyond.
And things continued to look bright for Steffan's...
» The result
In 2009 Steffan's won the Northants Business of the Year Award in recognition of the extraordinary success they'd achieved, not least through outstanding internet marketing.
Steffan's are now working closely with dotSearch to target their key jewellery brands. Brand names including Georg Jensen, Thomas Sabo and Troll beads all drive significant, high revenue-generating leads to the Steffan's website, fed by dominant google rankings.
In a David & Goliath show of strength, Steffan's are already out-performing major high street stores and names in their rankings for key brand name terms.
Together with dotSearch, Steffan's are proving that with the right strategy and the right strategic SEO, the local shop can take on the world.
Steffan Suter sums up the results by saying:
dotSearch have helped me develop and implement a unique strategy to cut through in a very crowded market place"
We could be delivering exceptional results for you too.
Get in touch today and let's talk about delivering you far more traffic, conversions and leads. Call us on 0207 654 8675 or
email our friendly team.