Times change, and today the majority of B2B purchase decisions are researched online. So it's critical if you sell to a B2B market, that you work with an agency that understands the specific SEO challenges of B2B marketing.
We understand the challenges B2B companies face in online marketing:
- Long pipelines and a more complex sales process, combined with multiple interactions, make it difficult to attribute an accurate and specific source to online conversions
- The importance of staying visible to your prospects for a longer period of time, so you're visible throughout the decision making process
- Difficulty in building paths that help you capture data and measure your online success
- Marketing for multiple decision makers' different needs and behaviour
We know the specific strategies that work for B2B, including:
- Specific keywords that can help you target decision makers earlier in the process so you don't miss sales opportunities
- How to capture
quality data so your sales team convert far more sales and waste less time cold-calling (you get a crucial B2B tool,
Lead Vision, FREE when you join us)
- What works for targeting niche markets, so your marketing budget is more efficient
- How you can use search to multiply the effectiveness of your other marketing channels
- Long-term, sustainable tactics that build you brand online and help you retain important rankings
B2B search marketing success story.